Illegal Market Catalog
Study Case
VIDEO EDITINGMOTION GRAPHICS
Client
Ministry of Finance & AMCHAM
Agency
Leo Burnett
Roles
Video Editing and Motion Graphics
Software used
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
Adobe After Effects
Challenge
During Christmas, all of the brands launch their product season catalogs, but imitations of these products are quickly sold illegally throughout Costa Rica, leading to annual losses of approximately 100,000,000 USD
Solution
The Ministry of Finance and AMCHAM (Costa Rica - American Chamber of Commerce) have decided to launch a special Christmas catalog to combat this scourge. The Illegal Market Catalog includes altered, smuggled, and pirated products in alcoholic beverages, tobacco, personal care, and pharmaceuticals that are sold every day in the country. The catalog provides their characteristics, prices, points of sale, and potential health risks.
Results
In just a few days, the Illegal Market Catalog became breaking news. Ten break-ins occurred, and 13 million smuggled products were confiscated during the first week of its launch. The catalog became an important tool for the authorities, providing relief and security to all Costa Ricans.
Challenge
During Christmas, all of the brands launch their product season catalogs, but imitations of these products are quickly sold illegally throughout Costa Rica, leading to annual losses of approximately 100,000,000 USD.
Solution
The Ministry of Finance and AMCHAM (Costa Rica - American Chamber of Commerce) have decided to launch a special Christmas catalog to combat this scourge. The Illegal Market Catalog includes altered, smuggled, and pirated products in alcoholic beverages, tobacco, personal care, and pharmaceuticals that are sold every day in the country. The catalog provides their characteristics, prices, points of sale, and potential health risks.
Results
In just a few days, the Illegal Market Catalog became breaking news. Ten break-ins occurred, and 13 million smuggled products were confiscated during the first week of its launch. The catalog became an important tool for the authorities, providing relief and security to all Costa Ricans.
