Illegal Market Catalog

Study Case

VIDEO EDITINGMOTION GRAPHICS

Client
Ministry of Finance & AMCHAM

Agency
Leo Burnett

Roles
Video Editing and Motion Graphics

Software used
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
Adobe After Effects

Challenge
During Christmas, all of the brands launch their product season catalogs, but imitations of these products are quickly sold illegally throughout Costa Rica, leading to annual losses of approximately 100,000,000 USD

Solution
The Ministry of Finance and AMCHAM (Costa Rica - American Chamber of Commerce) have decided to launch a special Christmas catalog to combat this scourge. The Illegal Market Catalog includes altered, smuggled, and pirated products in alcoholic beverages, tobacco, personal care, and pharmaceuticals that are sold every day in the country. The catalog provides their characteristics, prices, points of sale, and potential health risks.

Results
In just a few days, the Illegal Market Catalog became breaking news. Ten break-ins occurred, and 13 million smuggled products were confiscated during the first week of its launch. The catalog became an important tool for the authorities, providing relief and security to all Costa Ricans.

Challenge
During Christmas, all of the brands launch their product season catalogs, but imitations of these products are quickly sold illegally throughout Costa Rica, leading to annual losses of approximately 100,000,000 USD.

Solution
The Ministry of Finance and AMCHAM (Costa Rica - American Chamber of Commerce) have decided to launch a special Christmas catalog to combat this scourge. The Illegal Market Catalog includes altered, smuggled, and pirated products in alcoholic beverages, tobacco, personal care, and pharmaceuticals that are sold every day in the country. The catalog provides their characteristics, prices, points of sale, and potential health risks.

Results
In just a few days, the Illegal Market Catalog became breaking news. Ten break-ins occurred, and 13 million smuggled products were confiscated during the first week of its launch. The catalog became an important tool for the authorities, providing relief and security to all Costa Ricans.