In-house Video Creation Program

Study Case

MOTION GRAPHICSVIDEO EDITING

Challenge
Outsourcing video production can be expensive and time-consuming when working with agencies. It often leads to a lack of control over the creative process and messaging.

Solution
To overcome these challenges, we implemented an in-house video creation program. This allowed us to produce more promotional video campaigns at scale, optimizing quality, saving costs, and reducing dependency on external agencies.

Key Achievements

Program Highlights
• Net savings of $150K per quarter normally spent on agency costs.
• 50% reduction in video production timelines.
• 3X increase in video production volume since starting the program.
• >50% reduction in brand approval timelines across creative formats, from 1-2 weeks to 2-5 days.

Campaign BOM Promo Videos
Creation of 20 animated videos as part of the promotional campaigns.
Cost savings:~$50,000

Video Template Library
By developing 10 animated project templates, we were able to streamline the video creation process. Cost savings:~$75,000

Conference Sizzle Reel
In just two weeks, we successfully created a captivating conference sizzle reel. Cost savings:~$8,000

With our in-house video creation program, we have not only saved costs but also regained control over the creative process and significantly improved efficiency. By leveraging our own resources, we have empowered our team to deliver impactful videos with greater ease and speed.

Challenge
Outsourcing video production can be expensive and time-consuming when working with agencies. It often leads to a lack of control over the creative process and messaging.

Solution
To overcome these challenges, we implemented an in-house content video creation program. This allowed us to produce more promotional video campaigns at scale, optimizing quality, saving costs, and reducing dependency on external agencies.

Key Achievements

Program Highlights
• Net savings of approximately $150,000 that would have been spent on agency costs.
• Video production timelines reduced by over 50%, going from 6-10 weeks to just 2-5 weeks.
• Video production volume has increased by threefold since the program's inception.
• Brand approval timelines for both video and static creative have been reduced by approximately 50%.

Campaign BOM Promo Videos
Creation of 20 animated videos as part of the promotional campaigns.
Cost savings:~$50,000

Video Template Library
By developing 10 animated project templates, we were able to streamline the video creation process.
Cost savings:~$75,000

Conference Sizzle Reel
In just two weeks, we successfully created a captivating conference sizzle reel.
Cost savings:~$8,000

With our in-house video scale program, we have not only saved costs but also regained control over the creative process and significantly improved efficiency. By leveraging our own resources, we have empowered our team to deliver impactful videos with greater ease and speed.